Setting direction in an ever-changing global socioeconomic environment is a mammoth undertaking in and of itself, let alone managing a business in a pandemic. With so many risks, challenges, and changes, knowing and understanding where, how and with what or whom to play are key enablers to sustainable growth and differentiation. While mitigating risk is critical in this environment, locking in clear and actionable strategies for the future of the business or organisation is equally important. Pivoting in the right place may require changes to the business or organisation’s structure, business model, decision making process, resource allocation, or control mechanisms for implementation.